Hotel revenue manager reviewing channels and rates
 
Channel Manager Software

Keep your channel manager. Add the layer that runs it.

Brahma is not a channel manager - and it never becomes one. Your rates and availability keep moving through the channel manager you trust, and Brahma connects to it, keeps everything in sync, and takes over the coordination around it.

Your distribution stays yours. Your listings and ranking stay yours. The agent does the busywork: triage, guest comms, rate follow-through, and reporting.

The basics

What is channel manager software?

Channel manager software pushes your rates and availability to every OTA - Airbnb, Booking.com, VRBO and more - from one place, and brings the bookings back to your PMS. It exists to stop double bookings and to keep a single source of truth for inventory across channels.

One source of truth

Rates and availability updated once, distributed everywhere, so openings close the moment a booking lands.

No double bookings

Two-way sync with the OTAs keeps the same room or unit from being sold twice.

Pairs with your PMS

The channel manager feeds the PMS. The PMS runs the property. Most teams run both and need them kept in sync.

Where Brahma fits

We connect to your channel manager, we do not replace it

Becoming your channel manager would mean taking control of your distribution - and that is the last thing we want. Brahma connects to the channel manager you already use and works across it.

Connected, not in the middle

We use your channel manager's API to read rates and availability and to push changes you approve. The OTAs are never touched by us directly.

Rate moves with approval

Agents flag rate opportunities from forecast and market data, then push the change through your channel manager once you approve it.

One queue across it all

Channel activity, guest messages, cleans, and pricing land in one triage queue - so your team sees what matters next.

What to look for

What to look for in channel manager software

If you are choosing or reviewing your channel manager, these are the things that matter - and Brahma works with any of them.

Two-way sync

Rates, availability, and restrictions updated both ways, fast enough that you never oversell.

Channel coverage

The OTAs you actually sell on - Airbnb, Booking.com, VRBO, and the regional ones.

PMS integration

A clean link to your property management system, so bookings land where you run the business.

Rate and restriction control

Length-of-stay, min-stay, and rate plans pushed consistently across channels.

Reliability

Sync that does not drop, because a missed update is a double booking or a lost night.

Visibility and reporting

Where the bookings came from, at what rate, and what the mix is doing over time.

The difference

Channel manager vs PMS vs Brahma

Three different jobs. Confusing them is how teams end up with gaps that cost revenue.

Channel manager

Distributes rates and availability to the OTAs and stops double bookings. It is the pipe to your distribution.

PMS

The system of record: reservations, rooms or units, guests, payments, and reporting. It runs the property.

Brahma

The AI layer that coordinates across both, does the guest comms, chases the rates and the cleans, and reports - with your approval on anything that matters.

Proof

Distribution and hospitality are where we started

Brahma comes from a company that built booking engines, OTAs, and property platforms for over 20 years.

Maldives OTA

A government-grade online travel agency uniting the Maldives tourism ecosystem in one platform - booking, inventory, and operations.

National tourism platform

OYO Rooms

Our solutions powered the original versions of OYO Rooms and its booking engine. Today: $3.1B funding, 180M+ visitors, 800+ cities.

$3.1B funding • 180M+ visitors

The platform, live today

The demo above is running on live connectors right now - bookings, email, reviews, and pricing. Watch it, or book a call and we will walk you through it.

Live today - see the demo

FAQ

Channel manager questions, answered straight

What is channel manager software?

Channel manager software pushes your rates and availability to every OTA from one place and brings the bookings back to your PMS. It stops double bookings and keeps one source of truth for inventory across channels.

Is Brahma a channel manager?

No - and it never becomes one. Brahma connects to the channel manager you already use and coordinates the work around it. Your distribution stays yours, and your listings and ranking stay yours.

Do I need both a channel manager and a PMS?

They do different jobs. The channel manager handles distribution to the OTAs; the PMS is the system of record that runs the property. Most teams run both. Brahma is the AI layer that coordinates across them.

How does Brahma update my rates?

Agents watch forecast and market data and flag rate opportunities. When you approve one, Brahma pushes the change through your channel manager's API. Every write is approval-gated and logged.

Which channel managers does Brahma work with?

Any with an API. Where a tool has no API, we connect read-only to its database. We work with the channel manager and PMS you already run rather than forcing a switch.

How much does it cost?

Brahma is priced per AI agent, from $249 per agent per month, with a free assessment, free onboarding and migration, and the first month free. Unlimited properties, units, and rooms on every plan.

Plans

Priced around the outcome, not the hour

One monthly fee, hosting, AI usage and support included, and agents that add on as you grow. Every plan begins the same way - with a free assessment and a free first month - so you see it working before you commit.

Every plan starts here

Free assessment. Free onboarding, migration and setup. Your first month free.

No credit card required. We assess the work, stand the platform up on your own systems, and run the first month alongside your team. You continue only if you are happy with the results and can see a measurable impact on your revenue and your cost - if you cannot see it, say so and walk away.

Free assessmentFree onboardingFree migrationFree setupFirst month freeNo credit card required
Our moat

Unlimited properties, units and rooms

On every plan. Add doors, add rooms, add listings - your Brahma bill does not move.

Starter

AI Go

Free 1 month
then $249/month

One agent, one job, live in weeks. The smallest way to see the platform work on your own data.

  • 1 agent included
  • 2 sub-agents included
  • 200M AI tokens per month
  • 2 data connectors
  • Your branded workspace on the portal
  • Rulebook auto-approvals, with a human queue for exceptions
  • Monthly strategy review
  • 2-week deployment and onboarding
Plus

AI Foundation Plus

$949/month

Heavier operations: more connectors, more agents, priority delivery.

  • 3 agents included
  • 6 sub-agents included
  • 2B AI tokens per month
  • 6 data connectors
  • Priority 2-week deployment
  • Priority support
  • Fortnightly strategy review
Enterprise

Dedicated

Custom

Your own instance, on your own domain or subdomain, with your governance - run by us, reviewed by your team.

  • Dedicated instance on your own domain or subdomain
  • Custom sub-agents
  • Custom connectors and a full security review
  • Your choice of AI models and data regions
  • 99.9% uptime SLA and dedicated support
  • Custom governance, SSO, and audit exports
  • Strategy review on demand

Every plan includes hosting, AI usage, and support, with usage metered per agent and shown live in your portal. Extra agents add on at $249 per agent per month, and extra connectors as fixed builds - far less than the subscription it replaces. Sub-agents are the specialist workers each agent can call on to finish a job. You get the full number before we start.

Ready to Build an AI-Powered Organization?

Let’s explore how we can help you redesign work, improve performance and build what’s next.

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