A store does not run on orders. It runs on the queue beside them: where is my order, the address is wrong, this arrived damaged, why is this SKU out of stock, why did the ad set stop spending.
An AI employee works that queue on your own systems: your helpdesk, your Shopify or WooCommerce admin, your 3PL portal, your ad accounts. It follows your policy, escalates what it should, and logs everything.
Start on day one: $99 a month for one agent, integrations included, your whole team on the same seats.
Support volume grows faster than revenue, because every new SKU, market and channel adds another way for a customer to need a person.
The agent does the first pass on everything and the whole pass on the routine. People handle the judgement calls.
Scoped as roles with a written policy, not one generalist answering everything.
Order status pulled from the store and the carrier, answered in your tone, with the tracking link and the revised date.
Address fixes, cancellations, duplicate charges, failed payments and split shipments handled inside the limits you set.
Eligibility checked against your policy, labels issued, refunds queued for approval above a threshold you choose.
Titles, attributes, variants, image alt text and channel-specific fields corrected in bulk, with a before and after log.
New reviews triaged, questions answered, review requests timed after delivery rather than after checkout.
Daily checks on spend, pacing, stock-outs behind live ads, and promo codes that are eating margin.
Delayed inbound, missing ASNs, stock discrepancies and short shipments chased with the warehouse, not by email ping-pong.
Low stock flagged against sales velocity, competitor price moves captured weekly, reorder suggestions queued for a buyer.
One agent, one helpdesk, one approvals queue. Your team reads exceptions, not everything.
Tickets triaged by intent. 38 answered, 6 need a person, 2 flagged as possible fraud.
Late shipments caught before the first customer email. Address fixes applied for the 09:00 carrier cut-off.
120 product fields cleaned across the store and the marketplace feed, with the change log posted.
One ad set stopped spending, one promo code leaking margin. Both flagged with numbers and a proposed fix.
Returns queued for approval, restock list sent to the buyer, tomorrow's carrier exceptions pre-loaded.
Money, brand and legal stay with people. Everything else can be delegated, one permission at a time.
| Decision | Who owns it |
|---|---|
| Refunds above your threshold | Your team. The agent prepares the case, a person approves the money. |
| Chargebacks and fraud claims | Your team, with the evidence pack assembled for them. |
| Brand voice on a sensitive reply | Your team. The agent drafts, a person signs. |
| Pricing, margin and promo depth | Your team. The agent reports what a code is costing. |
| Product claims and compliance copy | Your team. The agent applies approved copy, it does not invent claims. |
Every action is logged with the order, the policy applied and the approver.
Thresholds are per role: a refund limit, a discount limit, a send limit. Set them low and raise them as the log proves clean.
Black Friday is four weeks out. The work that breaks in peak is exactly the work an agent can carry.
The same policy answers 40 tickets or 4,000. You add capacity by raising the credit allowance, not by hiring in October.
Delivery promises, cut-off dates and returns windows written once, applied everywhere, and switched off on the right date.
New accounts, mismatched addresses and unusual order patterns flagged before fulfilment, with the evidence attached.
January returns wave handled by the same policy, while your team works on next year instead of cleaning up.
Support cost is hours times volume. Put your own figures in and the comparison stops being abstract.
| Option | What it costs | What you get |
|---|---|---|
| In-house support agent | Salary x 1.25 to 1.4 for loaded cost | One person, 40 hours, one shift, plus recruitment and cover for holidays. |
| Outsourced support seat | $1,200 - $2,500 a month per seat | Shift coverage, usually script-bound, with a setup fee and a queue backlog at peak. |
| AI employee, entry tier | $99 a month | One agent, day-one self-onboarding, connectors included, unlimited internal seats. |
| AI employee, AI Go | $249 a month | Managed onboarding, 200K credits, all 50+ integrations, 2 to 4 week build. |
Credits are usage, not seats. A busy peak month can be topped up at $50 per 100K credits.
The agent does not replace your support lead. It removes the repeated 70 percent so the lead handles the 30 percent that needs judgement.
One agent can cover several stores or markets. Where a brand needs an isolated workspace, that is a second agent.
No migration, no new dashboard. The agent works inside the admin you log into today.
More than 50 pre-built integrations, any system with an API, and browser automation for marketplaces and 3PL portals that have neither. See the full catalogue.
Shopify, Stripe and the helpdesks are native. Anything else with an API is a scoped connection.
Marketplace and carrier portals run in an isolated browser session, credentials in a vault, every click in the log.
Enterprise builds the connector and maintains it as the platform changes.
Most stores start with Where is my order, because it is the highest volume and the lowest risk.
Connect the helpdesk and the store, choose the support role, paste your policy into the rulebook.
The agent drafts replies and proposes actions. Nothing sends. You correct the drafts in plain language.
Turn on auto-send for the three or four intents you are confident about. Keep the rest in review.
Add catalogue, returns or ad checks. Widen the refund and discount limits as the log proves clean.
The ones that come up on every call.
Only for intents you switch on. The default is draft-and-review. You enable auto-send per intent, per channel, with a refund threshold you set.
Yes, both are pre-built, including orders, fulfilment status, product data and customer records. Magento and BigCommerce are supported the same way.
Amazon, eBay, Etsy and TikTok Shop are reachable. Where the marketplace has no usable API the agent works through an isolated browser session with every action logged.
The agent prepares the case and applies your policy. Money above your threshold waits for a person. Chargebacks always go to a person with an evidence pack.
Same policy, more credits. You raise the allowance for the month instead of hiring and training in October.
No. It takes the repeated 70 percent, which is where burnout comes from, and leaves the judgement work to people.
From your policy documents, macros, product data and past resolutions. Not from the open web, unless you explicitly allow a source.
Helpdesk and store are typically live in a week. Catalogue and ad checks are added in the second and third week.
You do. The agent reads what you connect and writes where you allow. We do not train on your data.
It stops and asks. Low-confidence tickets are handed to a person with the order context attached.
Chatbot, copilot, agent, employee: what the difference actually is. Start here.
Client reporting, campaign checks and proposal follow-up. AI for agencies.
Intake, engagement admin and billing for billable firms. AI for professional services.
Every connector, what it reaches and how. See integrations.
One monthly fee, hosting, AI usage and support included, and agents that add on as you grow. Every plan begins with a free assessment and a free first month - so you see it working before you commit.
No credit card required. We assess the work for free, then stand the platform up on your own systems. AI Go includes free onboarding, migration and setup. Enterprise (Dedicated) is fixed-price: we scope it after the free assessment and confirm the full number before you start. Your first month is free - continue only if you are happy with the results and can see a measurable impact on your revenue and your cost.
Unlimited properties, units and rooms
On every plan. Add doors, add rooms, add listings - your Brahma bill does not move.
One agent, one job, live in weeks. The smallest way to see the platform work on your own data.
A working platform with your first agents live, fast. Built for the small and growing business.
Heavier operations: more agents, priority delivery.
Your own instance, on your own domain or subdomain, with your governance - run by us, reviewed by your team.
All 50+ integrations are included on every plan. See every integration we connect - including the ones we reach through secure browser automation where no API exists.
Every plan includes hosting, AI usage, and support. AI usage is counted in credits and shown live per agent in your portal. One credit is a standard unit of work: a quick task runs 50-150 credits, a standard workflow across two or three systems 250-750, and a deep task such as a report or a document set 1,500-5,000. Unused credits roll over for as long as your plan is active, and you can top up at any time at $50 per 100K credits. Extra agents add on at $249 per agent per month. Every pre-built integration is included, with no per-connector fee; only a custom build is scoped separately. Sub-agents are the specialist workers each agent can call on to finish a job. You get the full number before we start.