Hotel manager reviewing software options
 
Guide

How to choose a PMS without regretting it in six months.

Most PMS regret comes from the same three mistakes: buying features instead of outcomes, ignoring integration, and pricing that scales against you. This guide is the process we would run with you - no vendor spin.

Start here

What a PMS actually is (and is not)

Get the category right before you compare vendors. Most bad purchases are a category mistake, not a vendor mistake.

It is the system of record

Reservations, availability, rates, guests, payments and reporting - the single source of truth for the property.

It is not a channel manager

A channel manager distributes rates to the OTAs. A PMS runs the property. Most teams need both kept in sync - see channel manager software.

It is not the work

A PMS gives your team screens. The coordination - replies, cleans, chasing, reports - is still manual. That is a separate layer: see PMS software.

The shortlist

The eight questions that decide it

Ask every vendor these, in this order. The answers separate a good fit from a bad one faster than any feature grid.

Does it sync both ways with my OTAs?

Rate and availability updates must flow both directions fast enough that you never oversell. Ask to see it live, not on a slide.

What does it integrate with - today?

Your channel manager, pricing tool, payment rail, locks and inbox. If a tool will not sit alongside your stack, you are buying a migration.

Who does the work after go-live?

The honest question. Software that gives your team more to operate is a cost, not a saving. Ask what the vendor removes from your week.

How does the price scale?

Per room or per property pricing grows against you. Ask what happens to the bill at double the size.

What happens to my data?

Ownership, export, retention and whether it is used to train models. Get it in writing.

How long to go live?

Weeks, not quarters. And what does 'live' actually mean - training, or real work happening?

Cost

What it should actually cost

Three pricing models dominate, and only one of them is honest about scale. Full breakdown in our cost guide.

Per room / per property

The classic model. Fine at a small size, punishing as you grow - you pay more for the same amount of work.

Per module

You buy the PMS, then the channel manager, then the reporting add-on. Watch what is excluded from the headline price.

Per outcome / per agent

You pay for the work you remove, with unlimited rooms. Scales with value, not with headcount or bed count.

Migration

Switch without losing your data

1

Export first

Insist on a full data export before you commit. Bookings, guests, rates and history - in a format you can read.

2

Connect, do not cut over

Run the new layer alongside the old for a cycle. Watch the quality before you rely on it.

3

Prove before you pay

Ask for a live workspace on your data. If a vendor will not show you real work happening, that is your answer.

4

Keep a way back

Reversible beats clever. You should be able to change your mind without a six-month project.

Watch out

Red flags that should stop you

These come up again and again in post-mortems. If you hear them, slow down.

'It does everything'

No single tool does everything well. A vendor who claims to is usually hiding the integrations they lack.

No data export

If you cannot take your data with you, you do not own it - you are renting your operation.

No live demo on real data

Slide decks hide the gaps. Insist on a live workspace with your own bookings or listings.

See it running

What 'good' looks like live

This is Brahma running a real hospitality operation: one view, agents working the queues, and approvals for anything outbound.

Brahma workspace: one view of the whole hotel
One view

Your whole hotel, one screen

Occupancy, arrivals, review score and revenue month-to-date, pulled live.

Brahma workspace: the team of agents
Agents

Agents working the queues

Bookings, pricing, comms and housekeeping handled by agents, one triage queue.

Brahma workspace: an agent-drafted email awaiting approval
Approvals

Drafted replies waiting for you

Sensitive items wait for your sign-off; routine work runs on your rulebook.

Watch the Live Demo Book a Call

FAQ

Choosing a PMS, answered straight

How long does choosing a PMS take?

The decision should take days, not months. Get the category right, ask the eight questions above, and judge any shortlist on a live workspace rather than a demo script.

Do I need a PMS and a channel manager?

Usually yes - they do different jobs. The PMS is the system of record; the channel manager distributes rates. See channel manager software.

Should I pick a PMS or the AI layer on top?

They are not exclusive. Most teams keep a system of record and add the layer that does the work. Brahma can be either - see PMS software.

What should I budget?

Compare total cost per room per year, not headline price. Then price the work you remove. Our cost guide breaks the models down.

How do I switch without downtime?

Export your data, run the new layer alongside the old for one cycle, prove the quality, and keep a reversible path. See the migration steps above.

Plans

Priced around the outcome, not the hour

One monthly fee, hosting, AI usage and support included, and agents that add on as you grow. Every plan begins the same way - with a free assessment and a free first month - so you see it working before you commit.

Every plan starts here

Free assessment. Free onboarding, migration and setup. Your first month free.

No credit card required. We assess the work, stand the platform up on your own systems, and run the first month alongside your team. You continue only if you are happy with the results and can see a measurable impact on your revenue and your cost - if you cannot see it, say so and walk away.

Free assessmentFree onboardingFree migrationFree setupFirst month freeNo credit card required
Our moat

Unlimited properties, units and rooms

On every plan. Add doors, add rooms, add listings - your Brahma bill does not move.

Starter

AI Go

Free 1 month
then $249/month

One agent, one job, live in weeks. The smallest way to see the platform work on your own data.

  • 1 agent included
  • 2 sub-agents included
  • 200M AI tokens per month
  • 2 data connectors
  • Your branded workspace on the portal
  • Rulebook auto-approvals, with a human queue for exceptions
  • Monthly strategy review
  • 2-week deployment and onboarding
Plus

AI Foundation Plus

$949/month

Heavier operations: more connectors, more agents, priority delivery.

  • 3 agents included
  • 6 sub-agents included
  • 2B AI tokens per month
  • 6 data connectors
  • Priority 2-week deployment
  • Priority support
  • Fortnightly strategy review
Enterprise

Dedicated

Custom

Your own instance, on your own domain or subdomain, with your governance - run by us, reviewed by your team.

  • Dedicated instance on your own domain or subdomain
  • Custom sub-agents
  • Custom connectors and a full security review
  • Your choice of AI models and data regions
  • 99.9% uptime SLA and dedicated support
  • Custom governance, SSO, and audit exports
  • Strategy review on demand

Every plan includes hosting, AI usage, and support, with usage metered per agent and shown live in your portal. Extra agents add on at $249 per agent per month, and extra connectors as fixed builds - far less than the subscription it replaces. Sub-agents are the specialist workers each agent can call on to finish a job. You get the full number before we start.

Ready to Build an AI-Powered Organization?

Let’s explore how we can help you redesign work, improve performance and build what’s next.

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